haven’t thought about it like this, but you’re right!

Re: Be careful

(This is a trademark, not a copyright thing.)

AFAIK, they’re required by law to “protect” (ie, send out cease and desist letters etc. etc.) their trademark or simply lose it. Losing a trademark can be pretty dark even if you’re not a bloodthirsty capitalist cutthroat: a competitor (or, well, just anyone) can put up some crappy product or service in your name and make it look like you’re responsible for it. That’s not just lost revenue from hijacked sales: it’s reputation lost due to unfair (as in, it wasn’t you who sucked) practice, and possibly costs of sorting out false complaints and so on.

I guess my gripe with this law is that it demands that you not be selective — or rather, that you be zealous — about pursuing it.

Careful, or you’ll get a big wag of the finger from Google’s lawyers.